The Allan Rock administration's new corporate video (actually called that in the University's own Gazette Magazine) has frightened many students and community members.
One emotional response of self-defence was for students to attempt to message the temporarily empty poster installations on the outside South wall of the Morisset Library. In response, the bare cement posting frames were aggressively guarded against student expression using campus police, surveillance cameras, Ottawa Police arrests, and arbitrary applications of the Trespass to Property Act against registered students. Quite a show of maturity.
Now the students are fighting fire with fire and appear to have launched a branding self-defence campaign on YouTube. Can they compete with the University of Ottawa's publicly funded multi-million dollar branding propaganda? Will truth trump pomp? You be the judge.